This is a teaser of the article written by our CEO Jean Fallacara originally posted on LinkedIn. READ MORE. Don’t let a Giant spook you! How to spook back! This is how we spooked a Giant: What the industry won’t tell you about business strategy, reactivity and the capacity to evolve quickly. The story you are about to read is true; only the names have been changed to protect the innocent, and preserve us for any misuse of copywriting. Our story starts in September 2014 with the launch of the Twincore ULT freezer in the US. When started to gain a lot of attention, especially from one of the major equipment distributors (we will call it LABOREP after coming to distribution agreement with them on May 2015. Trainings, setup, meetings… the whole enchilada. Until… READ the whole story here. Follow Jean on LinkedIn here. Follow Z-SC1 on LinkedIn here.