Heart attack's main risk involves permanent brain damage which is produced by the lack of oxygen to the organ . Many victims wake up looking normal but their brains will never be the same. This interesting story published at The Daily Mail details the recovery of Mike Burton after the attack. In recent years, cardiologists all over the world have adopted the therapeutic hypothermia treatment which uses "the simplest of technologies: ice" as stated by The Wall Street Journal. The procedure, as described in the article affirms that "Once a patient's heartbeat is restored, emergency-room doctors, cardiologists and rescue squads are quickly applying ice and other coolants to moderately lower a patient's body temperature by about six degrees. Then the patient is put in a drug-induced coma in intensive care for 24 hours before gradually being warmed back up to normal temperature." And because it's working, many ER facilities have been adopting this treatment, embracing the cold, as we do. We want to share a video from Penn Medicine's Center for Resuscitation Science in which they describe a successful experience with it. We hope you enjoy it.